Software Studio — Since 2016
We engineer production-grade web applications and e-commerce platforms.
An engineering-led studio building durable software for founders and growing brands — in PHP, Node.js, Ruby on Rails, WordPress, WooCommerce, and Shopify.
Full-stack engineering across modern web and commerce.
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01
WordPress Development
Custom themes, blocks, and plugins built to standard — fast, maintainable, and genuinely easy to edit.
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02
WooCommerce
Scalable storefronts: tailored checkout, payment and shipping integrations, and performance under real load.
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03
Shopify
Theme builds, custom apps, and headless storefronts for brands that need to ship and iterate quickly.
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04
PHP
Durable back-ends and APIs — Laravel and hand-rolled PHP, plus careful modernization of legacy systems.
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05
Node.js
Real-time services, APIs, and internal tooling on a modern JavaScript runtime.
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06
Ruby on Rails
Convention-driven product engineering for SaaS and data-heavy applications that need to last.
Three principles we don't compromise.
Engineering-led
Decisions come from engineering judgment, not trend-chasing. We optimize for correctness, performance, and code you can maintain.
Long-term partners
We embed with founders and growing teams. Since 2016, most of our relationships are measured in years, not sprints.
Tooling-honest
We choose the right stack for the problem and name the trade-offs plainly. No lock-in, no hand-waving, no magic.
We use Claude Code and modern agentic workflows every day — but the line we hold is simple: AI writes drafts, humans own decisions. An engineering studio that treats AI as a sharp tool, not a personality. Not another prompt-and-ship “AI agency.”
— obalaban / engineering, not autocomplete
Have a project in mind?
Tell us what you're building. We'll tell you how we'd approach it — stack, trade-offs, and a realistic shape of the work.
Get in touch